It’s worth noting that marketplace growth in 2021 exceeded that of other forms of retail.
Global ecommerce sales, which include marketplaces and other forms of digital commerce like direct-to-consumer sites and single-retailer websites, grew just 13.1% in 2021. And third-party GMV growth on marketplaces topped the growth in total marketplace GMV in 2021, reaching 18.4%.
Sales on US marketplaces
But the Top 100 U.S.-based marketplaces beat that performance, recording 18.7% growth in total GMV in 2021, to reach a record high of $917.79 billion.
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