Parts Town, a distributor of commercial kitchen parts and accessories, has a vital B2B ecommerce presence behind its nearly $2 billion in annual sales.
The company runs on a policy of constantly innovating how it serves customers. Its latest innovation: running a pilot program with ride-sharing company Uber Technologies to provide 2-hour deliveries of orders placed through the Parts In Town B2B marketplace.
The pilot program “represents the industry’s first collaboration between a parts distributor and a ride-sharing provider to offer replacement parts delivery,” Parts Town said in a statement issued today.
Emanuela Delgado, Parts Town’s senior vice president of the revolution, growth and innovation, says the Uber program is intended to help manage the rapid growth of Parts In Town, a marketplace where commercial kitchen operators can choose to purchase Parts Town’s original equipment manufacturer (OEM) parts and accessories from authorized equipment-service firms nearest their location.
“We are very excited that our marketplace is scaling rapidly,” Delgado says. “This partnership with Uber is just one of the ways we will support local service companies and our manufacturer partners by getting OEM parts into the local market faster than ever.”
Delgado notes that “more than 87% of the orders coming in through Parts In Town are new customers” for Parts Town’s participating service firms.
The Uber program and the Parts In Town marketplace are among the innovative strategies Delgado and her group have launched through Parts Town’s Red Lightning Group division.
Meghan Musbach, general manager for Uber Eats in the Midwest, says Uber found it “exciting” to work with the “ecommerce innovators at Parts Town.”
The companies did not comment on the terms of the program.
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