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HomeBusiness & FinanceHow a Horizontal Approach Helped This Company Become a Leader in Small...

How a Horizontal Approach Helped This Company Become a Leader in Small Business Tech

Welcome to Inc.‘s Founders Project podcast with Alexa Von Tobel, where we bring you tales of guts, inspiration, and drive that define the entrepreneurs building the future. Each week, we dig into a founder’s professional playbook and uncover what makes them tick. On this week’s episode:

As a fourth-generation founder, René Lacerte’s passion for helping small businesses propeled him to grow, the leading provider of cloud-based software that transforms the way businesses pay and get paid, into a massive success. went public in 2019 and now has a market cap over $20 billion. Lacerte’s work is driven by his values and in the value he hopes to bring to the SMB community. He shared with me how patience has been a vital tool in his 15-year journey at, why he took a horizontal approach to building his business, and why all small businesses need to leverage technology to stay ahead of the curve.

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